A good landscaping marketing agency package should include Google Ads built service by service, Local Services Ads, a dedicated landing page and offer for each service you want more of, and reporting that shows booked jobs, not just leads. Website builds and SEO are added when your current site can’t convert or rank. Pricing is usually a monthly management fee plus ad spend, with website builds priced as projects. Altura’s websites run $2,000, $3,500 or $5,000 depending on size. The package matters less than the setup: our landscaping campaign that produced 65 leads and 45 booked jobs in 45 days from $3,160 came from service-specific ad groups, a dedicated landing page and one strong offer.
Below is what each piece of a landscaping marketing package does, how that campaign was built, and how to compare landscaping marketing companies.
What’s in a landscaping marketing package
| Component | What it does | When you need it |
|---|---|---|
| Google Ads (search) | Puts you in front of people searching for your services now | Almost always the core |
| Local Services Ads | Pay-per-lead placement at the top of Google, with a verification badge | Most residential landscapers |
| Service landing pages | A page for each service you advertise, with its own offer | Any time you run ads |
| Meta ads (Facebook & Instagram) | Before-and-after visuals for design-build, hardscape and installs | Visual, higher-ticket projects |
| Website | The hub every channel sends people to | If your current site is slow, outdated or hard to contact from |
| Local SEO | Ranks your Google Business Profile and site over time | For long-term, lower-cost leads |
| Reporting | Calls, forms, cost per lead and booked jobs | Always |
Be wary of packages that bundle everything at once for a new account. Most landscapers get the fastest return by starting with search ads, Local Services Ads and landing pages, then adding the rest.
Inside a real landscaping campaign: 45 booked jobs in 45 days
Here’s how the campaign behind our landscaping case study was built. It ran on Google Ads.
1. Service-specific ad groups
Instead of one “landscaping” campaign, each service the company wanted to sell got its own ad group with its own keywords and ads. That let us put budget behind the most profitable work and keep sod searchers from seeing maintenance ads.
2. A dedicated landing page
Clicks went to a landing page built for the campaign, not the company’s general website: the service, the offer, photos of real work, reviews and a short quote form above the fold.
3. One clear offer: $250 off new sod installations
A specific, dollar-value offer on a specific service gave people a reason to call now instead of collecting quotes for weeks. It also qualified leads: people asking about a new sod install were already planning a real project.
4. Launched into peak season
The campaign went live as homeowners started planning yard projects, so the offer met demand at its highest point instead of trying to create it.
The numbers
| Metric | Result |
|---|---|
| Ad spend | $3,160 |
| Leads | 65 |
| Cost per lead | About $48.62 |
| Booked jobs | 45 |
| Leads that became jobs | About 69% |
| Cost per booked job | About $70.22 |
| Timeframe | 45 days |
The number that matters most is the last one. Cost per lead was solid, but nearly seven in ten leads turning into jobs is what made the campaign profitable, and that came from the offer and landing page doing the qualifying.
Local Services Ads alongside it
Landscaping is one of Google’s Local Services Ads categories. In a separate landscaping LSA account we manage, $843.91 produced 19 leads at $44.42 per lead. LSAs don’t allow offers or landing pages, which is why we run them next to search ads rather than instead of them.
How landscaping marketing is priced
- Monthly management fee for running ads, landing pages and reporting. Ad spend is separate and goes directly to Google or Meta.
- Website builds as one-time projects. Altura’s are $2,000 for a small site, $3,500 for medium and $5,000 for larger sites. See website design for small businesses.
- SEO as an ongoing monthly service, when it fits your goals.
- Pay-per-lead services sell leads directly. They’re simpler, but you don’t own the system and leads may be shared. We compare models in pay-per-lead vs pay-per-click.
The way to compare packages isn’t monthly price. It’s cost per booked job. A cheaper package that brings in tire-kickers costs more than a pricier one that books installs.
What to look for in a landscaping marketing company
- Landscaping experience, including seasonality: installs and hardscape in the warm months, maintenance contracts and planning for next season in the off-season.
- Service-by-service builds with a landing page and offer for each.
- Booked-job reporting, not just leads.
- You own everything: ad accounts, website and domain.
- Proof: real results from landscaping accounts.
Questions to ask before you sign
- Which services would you advertise first, and why?
- What offer would you build for each service?
- Will each service have its own landing page?
- How will you adjust budgets for the season?
- Will you report booked jobs, not just leads?
- Will the accounts be in my name?
Why landscapers work with Altura
We work only with home-service businesses, including landscaping and outdoor-living companies from Washington to Arizona and Florida. Every account is built service by service with dedicated landing pages and offers, and you talk directly with the founder running your campaigns. See our landscaping marketing services and Google Ads for landscapers.
Frequently asked questions
How much does a landscaping marketing agency cost?
Typically a monthly management fee plus ad spend, with websites as one-time projects. Altura’s websites are $2,000–$5,000; management is quoted by service area and goals. Contact us for a number.
What’s the best marketing for landscaping companies?
For most, Google Ads and Local Services Ads with service-specific landing pages and offers, then Meta ads for visual projects and SEO for long-term leads.
What offer works best for landscaping ads?
A specific dollar amount on a specific service tends to beat vague discounts. In our case study, $250 off new sod installations helped 69% of leads become booked jobs.
When should landscapers start advertising?
Ahead of peak season, so campaigns are tuned when demand arrives. Off-season is the time to build pages, offers and maintenance campaigns.
Talk to Altura
Want a landscaping campaign built like this one? Send us a message or call 253-579-3230.
Cole Mello is the founder of Altura Marketing Group. He studied marketing at Washington State University and manages Google Ads, Local Services Ads and Meta campaigns for local service businesses. About Altura