Junk removal client · first 7 days
43leads
$32.55per lead
$1,400ad spend
23 phone calls + 20 form leads tracked in the CRM.
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Google Ads & lead generation for service businesses
Turn your ad budget into booked jobs.
Altura runs Google Ads, Local Services Ads and Facebook ads for contractors and home service companies — and builds the landing pages those ads send people to. Every campaign tracks real calls and form leads, so you always know what your money produced.
Client wins
Real numbers from real client reports
Straight from the reports and texts we send and receive every week.
Junk removal client · 40 days
37leads
$34per lead
$1,290ad spend
19 calls + 18 forms from 233 clicks at $5.56 per click.
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Landscaping client · Local Services Ads · 30 days
19phone leads
$44.42per lead
$843.91lead spend
Charged LSA leads, Sep 16–Oct 15. Shown above the organic results 96.7% of the time.
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Landscaping client · May
38leads
$50.52per lead
$1,920ad spend
14 calls + 24 forms from 505 clicks.
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Landscaping client · June
29leads
$52per lead
$1,520ad spend
5 calls + 24 forms from 417 clicks.
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Landscaping client · commercial
“First one baby!!!! … They going to pay yearly up front 20k”
First commercial contract from the campaign — client-reported.
See the message
Screenshots of real client reports and messages. Client names are blurred for privacy. Results vary by market, budget and follow-up — these aren’t guarantees.
Watch · 30 seconds
Stuck on referrals and word of mouth?
Most of the owners we work with had a great reputation and an unpredictable phone. In 30 seconds, Cole explains how we turn Google Ads into a lead engine that doesn’t depend on who happened to tell a neighbor about you.
Built for your trade
Pick your trade. See how we’d build your campaigns.
Every trade has its own lead types, seasons and searches. Here’s where we’d start for yours.
HVAC companies
1Emergency repair
No heat or no cooling. Phone-first, urgent, and decided in minutes.
2Replacement and install
The highest-value lead. Homeowners compare quotes, financing and brands over days or weeks.
3Maintenance
Lower ticket, but it fills slow months and builds the customer list for future replacements.
Timing: Demand follows the weather: heating calls spike with the first cold snap and cooling calls with the first heat wave. Searches like “furnace repair near me”, “heat pump installation”, “ac not cooling”.
Plumbing companies
1Emergency
Burst pipes, backed-up sewers, no hot water. The caller wants someone today.
2Scheduled repair and installs
Water heaters, fixtures, repiping. Customers compare a couple of quotes.
3Drain and sewer
A large share of plumbing searches, often a gateway to bigger sewer-line jobs.
Timing: Plumbing demand is steadier than most trades, but cold snaps bring frozen and burst pipes, holidays bring clogged drains, and heavy rain brings sewer and sump issues. Searches like “emergency plumber near me”, “water heater replacement”, “drain cleaning service”.
Roofing companies
1Replacement
High value and a long decision. Homeowners collect several quotes and check reviews carefully.
2Repair and leaks
Urgent, lower ticket, and a common way to earn the replacement job later.
3Inspections and maintenance
Moss removal, gutter work and inspections — useful for filling the schedule and building trust.
Timing: Roofing follows the weather. Searches like “roof replacement near me”, “roof leak repair”, “roofing contractor”.
Electrical contractors
1Emergency and repair
Outages, tripping breakers, sparking outlets. Urgent and safety-driven.
2Upgrades
Panel upgrades, EV chargers and service changes — higher value and often tied to a bigger project.
3Installs and remodel work
Lighting, circuits and remodel wiring, often booked with a little planning.
Timing: Electrical demand is fairly steady through the year. Searches like “electrician near me”, “panel upgrade cost”, “ev charger installation”.
Landscaping companies
1Design-build projects
Patios, full yard redesigns and hardscaping. High value, longer decision.
2Installs and refreshes
Sod, mulch, planting and cleanups. Quick decisions, good volume.
3Maintenance
Recurring lawn and landscape care. Smaller tickets that add up over a season.
Timing: Landscaping is strongly seasonal. Searches like “landscaping company near me”, “paver patio installation”, “sod installation”.
Junk removal companies
1Single-item pickups
A couch, a fridge, a mattress. Fast decisions and often same-day.
2Full cleanouts
Estates, garages and move-outs. Larger jobs with more comparison shopping.
3Commercial and construction
Contractors, property managers and businesses — repeat potential.
Timing: Junk removal peaks with spring cleaning and the summer moving season, slows in deep winter, and has steady estate and property-management demand year-round.. Searches like “junk removal near me”, “furniture removal”, “same day junk removal”.
Cleaning companies
1Recurring residential
The most valuable customer: weekly or bi-weekly service for months or years.
2One-time cleans
Deep cleans and move-outs. Lower lifetime value, but a common way to start a recurring relationship.
3Commercial
Offices and facilities. Longer sales process, larger contracts.
Timing: Spring cleaning season and the summer moving season bring spikes in deep-clean and move-out searches. Searches like “house cleaning service near me”, “move out cleaning”, “deep cleaning service”.
Painting contractors
1Exterior
Large, weather-dependent projects with the highest ticket values.
2Interior
Year-round work, from single rooms to whole homes.
3Cabinets
A specialized, high-margin service that attracts its own searches.
Timing: Exterior painting runs with the dry season and is planned weeks or months ahead. Searches like “house painters near me”, “exterior painting contractor”, “cabinet painting”.
General contractors and remodelers
1Kitchen and bath remodels
The most-searched remodel projects. High value, several quotes.
2Additions and ADUs
Large projects with long timelines and design phases.
3Smaller projects
Repairs and small upgrades — useful for filling gaps, but often not the target.
Timing: Remodel planning picks up after the new year and in early spring. Searches like “kitchen remodel contractor”, “bathroom remodeling near me”, “home addition contractor”.
Where ad budgets usually leak
Most accounts we audit aren’t short on budget. They’re short on structure.
When a local business tells us “Google Ads doesn’t work for us,” it usually comes down to one of three things.
Paying for the wrong searches
Broad keywords with no negative list mean your budget goes to job seekers, DIY questions and services you don’t offer.
Counting the wrong conversions
If button clicks or page views are recorded as “leads,” Google optimizes toward them — and the reports look better than your phone does.
Sending clicks to the home page
A visitor who searched for one specific service shouldn’t have to hunt for it. A focused landing page with a clear next step converts more of the same traffic.
Lead calculator
What could Google Ads be worth to you?
Move the sliders to match your business. It’s a rough estimate — not a quote or a guarantee — but it shows quickly whether the math works before you spend a dollar.
Cost per lead varies by trade and market. Our junk removal case study ran $28.85 per lead in its first 8 days; published benchmarks put the 2025 all-industry average around $70.
Our work
Websites and landing pages built to convert
Fast, mobile-first pages for the businesses we run ads for. Tap any to see it live.
Ad creative
We make the videos, too
Facebook and Instagram reels filmed on a roofing client’s job sites.
How we work
A simple process, and you see every step of it.
Audit and plan
We review your current ads, website, tracking and market, then recommend where to start — including when paid ads aren’t the right move yet.
Tracking first
Calls, form submissions and other real inquiries are tracked before we spend money, so results are measured on leads, not clicks.
Launch focused campaigns
Tight keyword groups, written-for-you ad copy and landing pages built for the service and area you want more work in.
Review and improve
Search terms, budgets and lead quality are reviewed regularly. You get plain-English reporting on what changed and why.
Who you work with
You work directly with the person running your ads.
Altura is a founder-led agency. Cole Mello started it after studying marketing at Washington State University and spending more than five years in marketing. Today he manages more than $100,000 a month in ad spend across client accounts, including single accounts spending up to around $30,000 a month.
That means the person who builds your campaigns is the same person who answers your questions. No hand-offs to a junior account manager, and no reporting you can’t understand.
Frequently asked questions
What kinds of businesses do you work with?
Mostly local service businesses — HVAC, plumbing, roofing, electrical, landscaping, junk removal, cleaning, painting and general contractors — plus other small businesses that depend on calls, estimates or appointments.
Do you only work with businesses in Washington?
No. Altura is based in Washington State and works with clients across the U.S., including Arizona, Florida and California. Everything is managed remotely, so location doesn’t limit what we can do.
Can you guarantee a number of leads?
No — and be cautious of anyone who does. Lead volume depends on your market, budget, offer, reviews and how quickly leads are answered. What we can commit to is a sound setup, accurate tracking and clear reporting, so you always know what your ad spend is producing.
How quickly will I see results?
Search and Local Services campaigns can start producing calls within the first few weeks after launch. The first month or two is also when we learn the most about which searches and areas bring in the best jobs, so expect steady improvement after that rather than a perfect first week.
Do I need a new website to run ads?
Not always. If your current site loads fast and makes it easy to call or request a quote, we can use it. If it doesn’t, we usually recommend a dedicated landing page for your ads first, which is quicker and cheaper than a full rebuild.
Get started
Tell us about your business.
Share a little about what you do and where you work. Cole will review it personally and reply with an honest take on whether paid ads make sense for you — and what he’d do first.
- No obligation, and no pressure to sign anything
- If ads aren’t a fit yet, we’ll tell you
- Prefer to talk? Call 253-579-3230