Local Services Ads · pay per lead
Local Services Ads: the top of Google, paid per lead.
Local Services Ads show your business — with reviews and a Google verification badge — above every other result for many home service searches. You pay for leads, not clicks. We set them up, get you verified and manage them so the leads you pay for are the ones you want.
Get help with Local Services Ads
Takes about a minute. Cole reviews every request personally.
How it works
What makes Local Services Ads different
Local Services Ads (LSA) aren’t keyword ads. You choose a service category, the job types you offer and the areas you serve. Google shows your business profile — your name, rating, review count, hours and badge — to people searching for those services, and charges you when someone calls, messages or books through the ad.
Google Guaranteed and Google Screened
Home service businesses that pass Google’s checks — which can include business license and insurance verification and background checks — get the “Google Guaranteed” badge. Professional services get “Google Screened.” The badge is a strong trust signal at the moment people choose who to call.
What decides how often you show
- Your number of reviews and your rating
- How quickly you answer calls and respond to messages
- Your distance from the searcher
- Your business hours
- Your budget, and whether it lasts all week
Why management matters
LSA looks simple, but small settings make a big difference: job types you don’t want left switched on, service areas that are too wide, budgets that run out on Tuesday, and unqualified leads that are never disputed. Those are the gaps we close.
What we do
Our Local Services Ads management
Setup and verification
Profile setup and help with the documents Google needs, so you get verified without endless back-and-forth.
Job types and areas
Only the services and locations you actually want leads for.
Budget and bidding
Weekly budgets set so you stay visible every day, adjusted for your season.
Lead review and disputes
Leads reviewed regularly; out-of-area, wrong-job and spam leads disputed where they qualify.
Review strategy
A simple process for asking customers for reviews, which directly affects your LSA ranking.
Works with Search ads
LSA and Google Search campaigns coordinated, so they complement rather than compete.
Inside a real account
19 phone leads in 30 days at $44 each
A Northeast Florida landscaping client’s Local Services Ads account. Leads that don’t qualify are disputed — the “Not charged” rows are leads Google didn’t bill for.
Frequently asked questions
How much does a Local Services Ads lead cost?
Google sets lead prices by category, job type and location, and they change over time. You control the weekly budget. We’ll give you a realistic estimate for your trade and area before you start.
Which businesses can use Local Services Ads?
Many home service trades — such as HVAC, plumbing, electrical, roofing, cleaning, landscaping, pest control and junk removal — plus some professional services. Availability depends on the category and your location.
Can I get refunded for bad leads?
You can dispute leads that don’t qualify — for example, job types or areas you don’t serve, or spam. Google reviews each dispute, so credits aren’t guaranteed, but consistent disputing adds up.
Should I run LSA or Google Search ads?
Usually both. LSA brings convenient pay-per-lead calls; Search ads give you control over specific services and landing pages. See pay per lead vs. pay per click.
How long does verification take?
It varies — sometimes a few days, sometimes a few weeks if documents need to be resubmitted. Having licensing and insurance information ready speeds things up.
By industry
Local Services Ads for your trade
- Local Services Ads for HVAC companies
- Local Services Ads for roofing companies
- Local Services Ads for electrical contractors
- Local Services Ads for cleaning companies
- Local Services Ads for landscaping companies
- Local Services Ads for junk removal companies
- Local Services Ads for general contractors and remodelers
- Local Services Ads for auto body and collision shops
- What are Google Local Services Ads?
Next step
Want Local Services Ads set up properly?
Tell us your trade and service area. We’ll tell you whether LSA is available and worth it for you.