Pay Per Lead Vs Pay Per Click

Pay per lead vs pay per click is the question every home service contractor asks when they start Google advertising. The short answer: the best-performing accounts run both simultaneously. The longer answer — which channel you start with, how much you allocate to each, and which services belong in which channel — determines whether your Google advertising produces $39 leads or $162 leads for the same job type. This guide gives you the data to make that decision for your Washington State market.