The business
A residential landscaping company that wanted a steady flow of project inquiries from Google, not just referrals.
What we built
The campaign followed the same principles we use for every landscaping account:
- Search campaigns split by service, so each service had its own keywords, ads and budget.
- A dedicated landing page instead of the home page, built for mobile visitors with the phone number and a short quote form above the fold.
- Call and form tracking in place before launch, so every lead was counted from day one.
- Location targeting limited to the areas the crew could serve profitably.
- Weekly search-term reviews to block irrelevant searches as they appeared.
The results
Over 45 days the campaign spent $3,160 and generated 65 leads — calls and form submissions from people asking about landscaping work — for a cost of roughly $49 per lead. The client reported that 45 of those leads became booked jobs.
Running a landscaping company and want a similar setup? See Google Ads for landscaping companies.
Cole Mello is the founder of Altura Marketing Group. He studied marketing at Washington State University and manages Google Ads, Local Services Ads and Meta campaigns for local service businesses. About Altura