Digital marketing · Longview & Kelso, WA

Digital marketing for Longview and Kelso service businesses.

Google Ads, Local Services Ads, Facebook and Instagram ads and websites for contractors and home service companies across Cowlitz County — Longview, Kelso, Castle Rock, Woodland, Kalama and Rainier.

  • Already working with a Longview–Kelso contractor
  • In-person meetings available
  • Every call and form tracked

Our work in Cowlitz County

Already running campaigns in Longview and Kelso

Altura Marketing Group is a Washington-based digital marketing agency for contractors and home service companies, and Southwest Washington is one of our home markets. We currently work with a Longview–Kelso crawl space company — crawl space cleanouts, encapsulation, vapor barriers and sump pumps — and we’ve worked with contractors in the Vancouver area, including a kitchen remodeling company.

That work has taught us how Cowlitz County behaves: homeowners search for very specific problems, local reputation matters, and a well-built Google Ads account can compete without the budget it takes in Seattle or Portland.

And because Longview and Kelso are close enough to reach easily, we’re happy to meet in person — at your office, your shop or on a job site — not just over a video call.

The Longview–Kelso market

Why advertising here costs less — and what it takes to win

In our experience, click costs and cost per lead in Longview and Kelso run well below Seattle and King County. There are simply fewer businesses competing for the same searches. That’s good news for a local contractor — but only if the account is built to make the most of it.

  • Less competition, lower cost per lead. Fewer well-managed ad accounts means more room at the top of the page. The same budget that barely registers in Seattle can produce a steady flow of calls here.
  • A wet climate creates demand. Long rainy seasons along the Cowlitz and Columbia rivers drive crawl space moisture, drainage, sump pump, roofing, moss and gutter work — searches that turn into real jobs.
  • Older homes, real repair needs. Longview was planned and built in the 1920s, and Kelso and the surrounding towns have plenty of older housing. Crawl spaces, roofs, plumbing and heating systems need attention, and owners search when something goes wrong.
  • A service area defined by the I-5 corridor. Most businesses cover Longview, Kelso and Longview Heights, plus Castle Rock to the north and Kalama and Woodland to the south. Targeting should match where your crews actually go.
  • Oregon across the bridge. Rainier, Oregon sits just across the Lewis and Clark Bridge. If you’re licensed to work there, we can include it; if not, we keep Oregon searches out so you don’t pay for calls you can’t take.

What our campaigns produce

Real numbers from our client accounts

$100K+
Monthly ad spend managed across client accounts
52
Leads in a new junk removal account’s first 8 days
$28.85
Cost per lead in that campaign
$44.42
Cost per lead on a Local Services Ads account (19 leads in 30 days)

Figures from client Google Ads and Local Services Ads accounts, call tracking and CRM records. Results depend on your services, area, budget and how quickly leads are answered.

Who we work with

Longview and Kelso trades we help

Crawl space & waterproofing

Campaigns for crawl space cleanouts, encapsulation, vapor barriers and sump pumps — the work we’re already running ads for locally.

HVAC companies

Heating and heat pump campaigns for the wet season, AC and emergency repair ads when it heats up.

Plumbers

Emergency, water heater and drain campaigns plus Local Services Ads with every call tracked.

Roofing contractors

Repair, replacement, moss and storm-damage campaigns built for a long, wet rainy season.

Landscaping companies

Install, drainage and maintenance campaigns timed to spring and summer demand.

General contractors

Remodel and addition campaigns that bring in the projects worth bidding, not tire-kickers.

Auto body shops

Collision repair and insurance-claim campaigns plus Local Services Ads for drivers after an accident.

Cleaning & junk removal

Recurring cleaning, move-out, cleanout and haul-away campaigns — the same playbook behind our 52-lead junk removal launch.

Painting, flooring & electrical

Search and Local Services Ads campaigns for painters, flooring installers and electricians across Cowlitz County.

How we work with Longview and Kelso clients

Local enough to meet, simple enough to stay out of your way

  1. Strategy call

    Meet with Cole in person or on Google Meet to go over your services, service area, competitors and what you’ve tried so far.

  2. Plan

    A straight recommendation: where to start, which towns to target and what a realistic budget looks like.

  3. Build and launch

    Campaigns, landing pages and call and form tracking go live together, so every lead is counted from day one.

  4. Grow

    Regular check-ins and plain-English reports. Video ad shoots at your shop or job sites for Facebook and Instagram when it makes sense.

Proof

Real reports from real client accounts

Junk removal client · first 7 days

43leads
$32.55per lead
$1,400ad spend

23 phone calls + 20 form leads tracked in the CRM.

See the report Client email report: first 7 days — $1,400 spend, 23 phone calls, 20 form leads, 43 total leads, $32.55 cost per lead

Junk removal client · 40 days

37leads
$34per lead
$1,290ad spend

19 calls + 18 forms from 233 clicks at $5.56 per click.

See the report Client email report: 40 days — 37 leads (19 calls, 18 forms), $1,290 ad spend, $34 cost per lead

Landscaping client · Local Services Ads · 30 days

19phone leads
$44.42per lead
$843.91lead spend

Charged LSA leads, Sep 16–Oct 15. Shown above the organic results 96.7% of the time.

See the report Local Services Ads dashboard, Sep 16–Oct 15, 2026: $843.91 lead spend, 19 charged phone leads, 1,506 impressions, 96.68% top impression rate

Screenshots of real client reports and messages. Client names are blurred for privacy. Results vary by market, budget and follow-up — these aren’t guarantees.

FAQ

Questions from Longview and Kelso business owners

Do you work with businesses in Longview and Kelso now?

Yes. We currently work with a Longview–Kelso crawl space company and have worked with contractors in the Vancouver area. We keep client names private unless they ask us to share them.

Can we meet in person?

Yes. Longview and Kelso are close enough that Cole can meet you at your office, shop or a job site. Many clients prefer quick Google Meet calls for regular check-ins, and that works too.

Is Google Ads cheaper in Longview than in Seattle?

In our experience, yes — clicks and cost per lead are lower because fewer businesses compete for the same searches. That means a smaller budget can still produce steady calls. See what Google Ads costs in Washington.

Can you target Castle Rock, Woodland, Kalama and Rainier?

Yes. We set targeting around the towns your crews actually serve, from Castle Rock to Woodland. Rainier, Oregon can be included if you’re licensed to work there, or excluded if you’re not.

Should I start with Google Ads or Local Services Ads?

For many trades, both work well together. Local Services Ads charge per lead and show the Google Guaranteed badge; Search ads give you more control over the jobs you target. Read pay per lead vs pay per click.

Next step

Ready to get more calls in Longview and Kelso?

Book a strategy call with Cole — in person or on Google Meet. We’ll look at your market, your competitors and what a realistic first campaign would cost.