Junk removal client · first 7 days
43leads
$32.55per lead
$1,400ad spend
23 phone calls + 20 form leads tracked in the CRM.
See the report
Digital marketing · Tri-Cities, WA
Digital marketing for Tri-Cities contractors and service businesses.
Google Ads, Local Services Ads, Facebook and Instagram ads and websites for HVAC, plumbing, landscaping, general contracting and auto body businesses in Kennewick, Pasco, Richland and West Richland — measured on calls and booked jobs, not clicks.
- Washington-based and founder-led
- $100K+ a month in ad spend managed
- Strategy calls on Google Meet
Why the Tri-Cities
Bringing what works on the west side to Eastern Washington
Altura Marketing Group is a Washington-based digital marketing and advertising agency. Our campaigns have been producing calls and quote requests for contractors in Western Washington and in Southwest Washington — Vancouver, Longview and Kelso — and the Tri-Cities is where we’re expanding next.
We’re upfront about that: we don’t have Tri-Cities clients yet. What we do have is a system that already works for service businesses like yours — Google Search campaigns built around the jobs you want, Local Services Ads, landing pages that turn clicks into calls, and tracking on every call and form — and a market that, in our experience, is far less crowded with skilled advertisers than Seattle or Portland.
That’s the opportunity for a Kennewick, Pasco or Richland business: the homeowners are searching, the competition for those searches is thinner, and a well-built account can stand out quickly.
What our campaigns produce
Real numbers from our client accounts
52
Junk removal leads in a new account’s first 8 days
$28.85
Cost per lead in that campaign
65
Landscaping leads in 45 days from $3,160 in spend
$44.42
Cost per lead on a Local Services Ads account (19 leads)
Figures from client Google Ads and Local Services Ads accounts, call tracking and CRM records outside the Tri-Cities. Results depend on your services, area, budget and how quickly leads are answered.
The Tri-Cities market
What makes Tri-Cities advertising different
The Tri-Cities — Kennewick, Pasco and Richland, plus West Richland — straddle Benton and Franklin counties where the Columbia, Snake and Yakima rivers meet. It’s one of the faster-growing areas in Washington, and it behaves very differently from Puget Sound:
- Extreme seasons. Hot, dry summers and cold winters mean real swings in demand. AC repair and replacement searches spike in the heat, furnace and heat pump searches spike with the first hard freeze, and landscaping and irrigation demand follows spring and summer. Budgets should move with the season instead of sitting flat all year.
- A lot of newer homes. Growth in areas like Southridge in Kennewick, Badger Mountain and Horn Rapids in Richland, and the Road 68 corridor in Pasco brings homeowners looking for landscaping, fencing, patios, additions and system upgrades — not just repairs.
- Drive time defines your service area. Many businesses also cover Finley, Burbank, Benton City, Prosser and Walla Walla. Targeting should match the areas your crews can reach profitably, not a circle on a map.
- Reputation travels fast. In a market this size, reviews and word of mouth carry a lot of weight. Ads work best when your Google Business Profile and reviews back them up.
- Less crowded search results. Fewer businesses run well-managed Google Ads here than on the west side, which often means more room to win the top spots at a reasonable cost per lead.
Who we’re looking for
Tri-Cities trades we want to work with
HVAC companies
Seasonal AC and heating campaigns, emergency repair ads and replacement and heat pump offers timed to Tri-Cities weather.
Plumbers
Emergency and water heater campaigns, Local Services Ads and call tracking so every after-hours call is counted.
Landscaping companies
Spring and summer install campaigns, irrigation and maintenance ads, and pages built around the projects you want more of.
General contractors
Remodel, addition and new-construction campaigns that filter out small jobs and attract the projects worth bidding.
Auto body shops
Collision repair and insurance-claim searches, Local Services Ads and landing pages that get drivers to call or book.
Other service businesses
Roofing, cleaning, junk removal, electrical and more — if your business runs on phone calls, we can help.
How we work with Tri-Cities clients
Remote by default, in person when it matters
Strategy call
A Google Meet call with Cole to look at your services, service area, competitors and any ads or website you already have.
Plan
A straight recommendation on channels, budget and which Tri-Cities areas to target first — no bundle you don’t need.
Build and launch
Campaigns, landing pages and call and form tracking go live together, so every lead is counted from day one.
Ongoing
Regular video check-ins and plain-English reporting. For larger clients and marketing packages, we’ll make the drive over for in-person meetings and video ad shoots.
Proof
Real reports from real client accounts
Junk removal client · 40 days
37leads
$34per lead
$1,290ad spend
19 calls + 18 forms from 233 clicks at $5.56 per click.
See the report
Landscaping client · Local Services Ads · 30 days
19phone leads
$44.42per lead
$843.91lead spend
Charged LSA leads, Sep 16–Oct 15. Shown above the organic results 96.7% of the time.
See the report
Screenshots of real client reports and messages. Client names are blurred for privacy. Results vary by market, budget and follow-up — these aren’t guarantees.
FAQ
Questions from Tri-Cities business owners
Do you have an office in the Tri-Cities?
No. We’re a Washington-based agency and work with clients over Google Meet, which is how most of our client relationships run day to day. For larger clients and marketing packages, Cole will drive over to Kennewick, Pasco or Richland for meetings and video ad production.
Why choose an agency that’s new to the Tri-Cities?
Because the system is proven even if the market is new to us. Our campaigns already produce leads for contractors across Western and Southwest Washington, and the fundamentals — the right searches, strong landing pages, tight targeting and real tracking — work the same way in Kennewick as they do in Vancouver. You also get the founder running your account, not a junior rep.
How much should a Tri-Cities business spend on Google Ads?
It depends on your trade, the jobs you want and how many you can handle. Click costs are often lower than in Seattle, so a modest budget can go further. We work backwards from your job value and close rate to a budget that pays for itself. See what Google Ads costs in Washington.
Do you run Facebook and Instagram ads and video ads?
Yes. Meta ads work well alongside Google for home services, especially for seasonal offers and retargeting people who already visited your site. For bigger packages we can come out and film video ads at your shop or job sites. See Facebook and Instagram ads.
Which areas around the Tri-Cities can you target?
Any of them — Kennewick, Pasco, Richland, West Richland, Finley, Burbank, Benton City, Prosser, Walla Walla and beyond. We set targeting by the areas your crews actually serve.
Nearby
Other Washington areas we serve
Next step
Ready to get more calls in the Tri-Cities?
Book a strategy call with Cole. We’ll look at your market, your competitors and what a realistic first campaign would cost.