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How much does Google Ads cost Washington State

How much does google ads cost in Washington State? Google Ads costs range from $15 per lead for residential cleaning to $200 per lead for roofing replacements — with the Seattle metro running 20–40% above these benchmarks and Spokane running 15–30% below. This guide covers real 2026 cost per lead data across 8 home service verticals, explains what drives CPL up or down in Washington State specifically, and breaks down budget recommendations by market.

7/31/20261 min read