Junk removal client · first 7 days
43leads
$32.55per lead
$1,400ad spend
23 phone calls + 20 form leads tracked in the CRM.
See the report
Digital marketing · Yakima, WA
Digital marketing for Yakima Valley contractors and service businesses.
Google Ads, Local Services Ads, Facebook and Instagram ads and websites for HVAC, plumbing, landscaping, general contracting and auto body businesses in Yakima, Union Gap, Selah and across the valley.
- Washington-based and founder-led
- Every call and form tracked
- Strategy calls on Google Meet
Why Yakima
A proven lead system, new to the Yakima Valley
Altura Marketing Group is a Washington-based digital marketing agency for contractors and home service companies. We’ve built campaigns that produce real calls and quote requests for businesses in Western Washington and Southwest Washington — including Vancouver, Longview and Kelso — and we’re expanding our services into the Yakima Valley.
We don’t have Yakima clients yet, and we won’t pretend otherwise. What we bring is a system that already works: Google Search campaigns aimed at the jobs you actually want, Local Services Ads, fast landing pages, and call and form tracking that shows exactly what your ad spend produced.
For a Yakima business, that matters. Many local competitors still rely on referrals, directories and boosted Facebook posts, so a well-run Google Ads account can put you at the top of the page for the searches that turn into jobs.
The Yakima market
What shapes marketing in the Yakima Valley
Yakima is the center of one of the country’s biggest farming regions — known for apples, cherries, wine grapes and most of the nation’s hops. That gives the valley a rhythm of its own, and it shapes how local service businesses should advertise:
- Big seasonal swings. Hot, dry summers and cold winters drive surges in AC repair, furnace and heat pump calls, and landscaping and irrigation work in spring and summer. Ad budgets should follow the season.
- A wide, spread-out service area. Businesses often cover Yakima, Union Gap, Selah, Terrace Heights, Moxee, West Valley and Naches, and sometimes down the valley to Wapato, Toppenish, Zillah, Sunnyside and Grandview. Targeting should reflect real drive times so you’re not paying for calls you can’t take.
- Rural and acreage properties. Wells, septic, outbuildings, irrigation and large lots mean different searches and different jobs than a city lot — and ads should be written for them.
- Trust is local. Reviews, a real Google Business Profile and a site that looks like a Yakima business — not a national lead-gen company — make a big difference in who gets the call.
- Room to stand out. Search results are less crowded with well-managed ad accounts than in Seattle or Spokane, which often means a lower cost per lead.
What our campaigns produce
Real numbers from our client accounts
$100K+
Monthly ad spend managed across client accounts
52
Leads in a new junk removal account’s first 8 days
65
Landscaping leads in 45 days
19
Local Services Ads leads in 30 days at $44.42 each
Figures from client Google Ads and Local Services Ads accounts, call tracking and CRM records outside Yakima. Results depend on your services, area, budget and how quickly leads are answered.
Who we’re looking for
Yakima trades we want to work with
HVAC companies
Summer AC and winter heating campaigns, emergency repair ads and heat pump and replacement offers for valley homes.
Plumbers
Emergency, water heater and repair campaigns that reach homeowners in town and on rural properties.
Landscaping companies
Install, irrigation and maintenance campaigns timed to the growing season, with pages for the projects you want.
General contractors
Remodels, additions, shops and outbuildings — campaigns that attract projects worth your time, not tire-kickers.
Auto body shops
Collision repair and insurance-claim campaigns plus Local Services Ads to win drivers searching after an accident.
Other service businesses
Roofing, cleaning, electrical and more — if your business runs on phone calls, we can help.
How we work with Yakima clients
Simple, remote and founder-led
Strategy call
A Google Meet call with Cole about your services, your service area, your competitors and what you’ve tried so far.
Plan
One clear recommendation on where to start, which parts of the valley to target and a realistic budget.
Launch
Campaigns, landing pages and call and form tracking go live together, so every lead is counted.
Grow
Regular video check-ins and plain-English reports. For larger clients and marketing packages, we’ll drive over for meetings and video ad shoots.
Proof
Real reports from real client accounts
Junk removal client · 40 days
37leads
$34per lead
$1,290ad spend
19 calls + 18 forms from 233 clicks at $5.56 per click.
See the report
Landscaping client · Local Services Ads · 30 days
19phone leads
$44.42per lead
$843.91lead spend
Charged LSA leads, Sep 16–Oct 15. Shown above the organic results 96.7% of the time.
See the report
Screenshots of real client reports and messages. Client names are blurred for privacy. Results vary by market, budget and follow-up — these aren’t guarantees.
FAQ
Questions from Yakima business owners
Are you based in Yakima?
No. We’re a Washington-based agency that works with clients over Google Meet. For larger clients and marketing packages, Cole will make the drive to Yakima for meetings and to film video ads at your shop or job sites.
Do Google Ads work in a smaller market like Yakima?
Yes — often better than in big cities, because fewer competitors run well-managed accounts. Smaller markets mean fewer searches, so the key is targeting the right services and areas and not wasting budget on clicks you can’t serve. See how to stop wasting money on Google Ads.
Should I start with Google Ads or Local Services Ads?
For many trades, both. Local Services Ads charge per lead and show the Google Guaranteed badge; Search ads give you more control over which jobs you target. Read pay per lead vs pay per click for the trade-offs.
Can you target the whole Yakima Valley?
Yes — Yakima, Union Gap, Selah, Terrace Heights, Moxee, West Valley, Naches, Wapato, Toppenish, Zillah, Sunnyside, Grandview and Ellensburg. We match targeting to where your crews actually go.
What does it cost to get started?
Ad budgets depend on your trade and how many jobs you want; click costs in Yakima are often lower than on the west side. Book a strategy call and we’ll give you a realistic number before you spend anything.
Next step
Ready to get more calls in Yakima?
Book a strategy call with Cole. We’ll look at your market, your competitors and what a realistic first campaign would cost.