Junk removal client · first 7 days
43leads
$32.55per lead
$1,400ad spend
23 phone calls + 20 form leads tracked in the CRM.
See the report
Digital marketing agency · Florida
Digital marketing for Florida contractors and home service businesses.
Google Ads, landing pages, Facebook and Instagram ads and websites for landscaping, junk removal, HVAC, roofing, pool and outdoor living companies across Jacksonville, Ponte Vedra, St. Augustine, Tallahassee, Orlando, Tampa and Miami.
- 30+ sod jobs a month for a Florida landscaper
- 30–50 junk removal jobs a month in Tallahassee
- Founder-led, strategy calls on Google Meet
Why Altura in Florida
A Washington agency already keeping Florida crews busy
Being based in Washington doesn’t mean we don’t know how to get Florida companies booked. Right now we run Google Ads for Taormina Landscaping in Northeast Florida and Capital City Junk Haulers in Tallahassee — and both are getting steady, trackable jobs every month.
We use the same strategy for every client, wherever they’re based: search campaigns built around the jobs you want, dedicated landing pages for each service, conversion tracking on every call and form, and honest reporting. And we always plan around seasonality — in Florida that means the growing season, the heat and hurricane season.
We genuinely like working in Florida. Outside the most competitive metros, clicks and cost per lead are much cheaper than in the Seattle area. Marketing in Seattle is no easy task — when we bring the same system to a market with less competition, results come faster.
Florida results
What our Florida clients get
30+
Sod installation jobs a month for Taormina Landscaping
$500K+
In annual commercial contracts Taormina has signed
30–50
Junk removal jobs a month for Capital City Junk Haulers
$100K+
Monthly ad spend we manage across all client accounts
Monthly job counts and contract values reported by the clients. Results depend on your services, market, budget and how quickly leads are answered.
Florida case studies
Our Florida work
Taormina Landscaping — Northeast Florida
Taormina came to us to grow residential sod installation. We built dedicated sod installation landing pages and Google Ads campaigns around them, with conversion tracking and monthly reporting. Today the campaigns bring Taormina 30+ sod jobs every month.
We then helped Taormina break into commercial work with a dedicated commercial lawn maintenance page and campaign aimed at property managers and HOAs. Taormina has since signed multiple annual commercial contracts worth more than $500,000.
Capital City Junk Haulers — Tallahassee
For Capital City Junk Haulers, we built a dedicated landing page for each of their services — residential junk removal, yard cleanup and more — and Google Ads campaigns pointing to each one. The account now brings them 30–50 junk removal jobs every month, even in Tallahassee, where competition and click costs are higher than in Jacksonville.
Both accounts follow the playbook we use everywhere: one page per service, ads aimed at buyers who are ready now, and tracking that shows what every dollar produced. Read our landscaping case study and junk removal case study for more.
The pages behind the results
Landing pages we built for our Florida clients
Watch · 30 seconds
Stuck on referrals and word of mouth?
Most of the owners we work with had a great reputation and an unpredictable phone. In 30 seconds, Cole explains how we turn Google Ads into a lead engine — the same system behind our Florida clients’ results.
The Florida market
What makes Florida advertising different
- Click costs vary a lot by city. In our experience, Jacksonville, Ponte Vedra and St. Augustine have significantly lower cost per click. Tallahassee and Miami cost more because more businesses compete for the same searches. Orlando and Tampa sit in between depending on the trade. Budgets and bids should be set city by city.
- A year-round growing season. Sod, landscaping, lawn care and turf demand never fully stops, but it peaks in spring and the rainy season. Campaigns should push hardest when homeowners and property managers are ready to buy.
- Hurricane season, June through November. Storms drive roofing repairs, debris and junk removal, tree work and cleanup. We plan for that demand ahead of time instead of scrambling when it arrives.
- Heat and humidity all year. AC repair and replacement is a year-round need, with the biggest spikes in the summer months.
- Seasonal residents. Winter arrivals and move-ins boost demand for cleaning, junk removal, landscaping and home projects.
- Commercial opportunities. HOAs, property managers and commercial properties sign annual contracts — a market we’ve already helped a client break into.
Industries
Florida industries we work with
Landscaping, sod & turf
Sod installation, lawn maintenance, turf and commercial contracts — the work we already run for Taormina.
Junk removal
Residential, yard cleanup and commercial junk removal — the playbook behind 30–50 jobs a month.
HVAC
Year-round AC repair, replacement and maintenance campaigns that scale with the heat.
Roofing
Repair, replacement and storm-damage campaigns planned around hurricane season.
Pools & outdoor living
Pool builds, screen enclosures, pavers, outdoor kitchens and patios.
Flooring
Tile, LVP and hardwood installation campaigns for homeowners and remodelers.
General contractors
Remodels, additions and storm repairs — campaigns that attract projects worth bidding.
And more
Cleaning, plumbing, electrical and painting — if your business runs on calls, we can help.
Services
Our digital marketing services in Florida
Google Ads management
Search campaigns built around the jobs you want, with city-by-city budgets and conversion tracking.
Landing pages & websites
A dedicated, mobile-first page for every service — the approach behind both of our Florida accounts.
Facebook & Instagram ads
Seasonal offers and retargeting for visitors who didn’t call the first time.
Local Services Ads
Pay-per-lead ads with the Google Guaranteed badge for eligible trades.
Local SEO
Google Business Profile and service-area pages to show up in the map results.
Tracking & reporting
Calls, forms and booked jobs tied back to the campaign that produced them.
Who you work with
You work directly with the person running your ads.
Cole Mello founded Altura Marketing Group after studying marketing at Washington State University. He manages more than $100,000 a month in ad spend across clients in Washington, Florida, Arizona and beyond — and builds and runs every account personally.
Florida clients meet with Cole over Google Meet, and for larger clients and marketing packages he’ll fly out for meetings or video shoots when it makes sense.
Proof
Real numbers from real client reports
Junk removal client · 40 days
37leads
$34per lead
$1,290ad spend
19 calls + 18 forms from 233 clicks at $5.56 per click.
See the report
Landscaping client · Local Services Ads · 30 days
19phone leads
$44.42per lead
$843.91lead spend
Charged LSA leads, Sep 16–Oct 15. Shown above the organic results 96.7% of the time.
See the report
Screenshots of real client reports and messages. Client names are blurred for privacy. Results vary by market, budget and follow-up — these aren’t guarantees.
FAQ
Questions from Florida business owners
Can a Washington-based agency really get results in Florida?
Yes — we already do. Taormina Landscaping gets 30+ sod jobs a month from our campaigns and has signed more than $500,000 in annual commercial contracts, and Capital City Junk Haulers gets 30–50 junk removal jobs a month. Our strategy is the same everywhere; we adapt the seasonality, service area and budget to each market.
How much does Google Ads cost in Florida?
It depends on the city and trade. In our experience, Jacksonville, Ponte Vedra and St. Augustine are significantly cheaper per click, while Tallahassee and Miami cost more because of competition. Almost everywhere in Florida is cheaper than the Seattle area. We set budgets city by city based on your job value and close rate.
Can you help us win commercial contracts?
Yes. We helped Taormina Landscaping break into commercial lawn maintenance with a dedicated page and campaign for property managers and HOAs — and they’ve since signed multiple annual contracts worth more than $500,000.
Do you plan for hurricane season?
Yes. Seasonality is part of every campaign we build. For roofing, junk removal, tree and cleanup work, we prepare campaigns and landing pages ahead of storm season so you’re ready when demand spikes.
Which parts of Florida do you serve?
Anywhere in the state — Jacksonville, Ponte Vedra, St. Augustine, Tallahassee, Orlando, Tampa, Miami and the surrounding areas. Most clients meet with Cole over Google Meet, and he can fly out for larger clients and marketing packages.
Other markets
Other areas we serve
Next step
Ready to get more booked jobs in Florida?
Book a strategy call with Cole. We’ll look at your market, your season and what a realistic first campaign would cost.