Junk removal client · first 7 days
43leads
$32.55per lead
$1,400ad spend
23 phone calls + 20 form leads tracked in the CRM.
See the report
Digital marketing agency · Arizona
Digital marketing for Arizona contractors and home service businesses.
Google Ads, landing pages, Facebook and Instagram ads and websites for outdoor living, pool, HVAC, landscaping, roofing and other home service companies across Phoenix, Scottsdale, Mesa, Chandler, Gilbert, Tempe, Peoria and Tucson.
- 27 leads in 7 days for D’s Outdoor Living
- $100K+ a month in ad spend managed
- Founder-led, strategy calls on Google Meet
Why Altura in Arizona
A Washington agency already getting Arizona companies booked
Being based in Washington doesn’t mean we don’t know how to get Arizona companies booked. We already run campaigns for Arizona businesses — including D’s Outdoor Living, a Phoenix-area hot tub and spa retailer, and an outdoor kitchen company — and they’re some of the accounts we enjoy most.
We use the same strategy for every client, wherever they’re based: search campaigns built around the jobs you want, dedicated landing pages, conversion tracking on every call and form, and honest reporting. And we always plan around seasonality — in the ads, the landing pages and the budget — because in Arizona, timing is everything.
There’s another reason we like Arizona: clicks and cost per lead are much cheaper here than in the Seattle area for most industries. Marketing in Seattle is no easy task. When we bring the same system to a market with less competition, results come faster and go further.
Arizona results
One sale week for D’s Outdoor Living
27
Leads in 7 days during a week-long September sale
$2,500
Google Ads spend for the sale
$100K+
In sales from the event, reported by the client
$100K+
Monthly ad spend we manage across all client accounts
D’s Outdoor Living, Phoenix area, September 2026. Leads from Google Ads conversion tracking; sales figure reported by the client. Results depend on your offer, market, budget and follow-up.
Our Arizona work
What we do for our Arizona clients
D’s Outdoor Living: monthly sale events that deliver
D’s Outdoor Living, a Phoenix-area hot tub and spa retailer, runs hot tub expos and sales events throughout the year. For each one, we build a dedicated sale landing page and a Google Ads campaign around it, with conversion tracking and reporting so the owner can see exactly what each event produced. During a week-long sale in September, the campaign brought in 27 leads in 7 days on $2,500 in ad spend — and the client reported upwards of $100,000 in sales from the event.
An outdoor kitchen company: new business from Google
For a Phoenix outdoor kitchen and grill company, we built a dedicated landing page and Google Ads campaign with conversion tracking and lead reporting. The combination of a strong website and targeted search ads brought them new business from homeowners actively planning outdoor projects.
Both accounts follow the same playbook we use everywhere: a page built for one offer, ads aimed at buyers who are ready now, and tracking that shows what every dollar produced. See more on Google Ads management and landing pages and websites.
The page behind the results
The sale landing page we built for D’s Outdoor Living
Watch · 30 seconds
Stuck on referrals and word of mouth?
Most of the owners we work with had a great reputation and an unpredictable phone. In 30 seconds, Cole explains how we turn Google Ads into a lead engine — for Arizona companies just like Washington ones.
The Arizona market
What makes Arizona advertising different
Arizona isn’t Seattle, and a campaign built for the Pacific Northwest won’t work here as-is. Here’s what shapes how we run ads for Arizona companies:
- Extreme heat drives demand. Phoenix summers push AC repair and replacement to the top of the list, and an HVAC company’s budget should rise and fall with the temperature.
- Outdoor living has its own calendar. Pools, hot tubs, outdoor kitchens, pavers and turf are planned in the cooler months and spring. Ads, offers and sale events should be timed to when homeowners are planning, not just when they’re buying.
- Monsoon season. Summer storms bring roof repairs, debris cleanup and landscaping work — demand we plan for before it arrives.
- Winter visitors. Seasonal residents boost demand for cleaning, landscaping, junk removal and home projects in the winter months.
- A huge, spread-out metro. Phoenix, Scottsdale, Mesa, Chandler, Gilbert, Tempe and Peoria are very different markets in a single region. Tucson is its own market entirely. Targeting should follow your real service area and the neighborhoods your best customers live in.
- Cheaper clicks than the Pacific Northwest. For most industries, cost per click and cost per lead run well below the Seattle area — so the same budget can produce more booked jobs.
Industries
Arizona industries we work with
Outdoor living
Outdoor kitchens, pavers, patios, pergolas and hot tubs — including sale events and expos.
Pools & spas
Pool builds, remodels, service and spa sales timed to Arizona’s planning season.
HVAC
AC repair, replacement and maintenance campaigns that scale with the summer heat.
Landscaping & turf
Desert landscaping, artificial turf, irrigation and maintenance campaigns.
Roofing
Tile and foam roof repair, replacement and monsoon storm-damage campaigns.
Flooring
Tile, LVP and hardwood installation campaigns for homeowners and remodelers.
General contractors
Remodels, additions and casitas — campaigns that attract projects worth bidding.
Junk removal & more
Junk removal, cleaning, plumbing and electrical — if your business runs on calls, we can help.
Services
Our digital marketing services in Arizona
Google Ads management
Search campaigns built around the jobs and offers you want, with conversion tracking from day one.
Landing pages & websites
Dedicated, fast, mobile-first pages for each service or sale event — built to turn clicks into leads.
Facebook & Instagram ads
Promote sale events and seasonal offers, and retarget visitors who didn’t call the first time.
Local Services Ads
Pay-per-lead ads with the Google Guaranteed badge for eligible trades.
Local SEO
Google Business Profile and service-area pages to show up in the map results across the Valley.
Tracking & reporting
Calls, forms and sales tied back to the campaign that produced them, in plain English.
Who you work with
You work directly with the person running your ads.
Cole Mello founded Altura Marketing Group after studying marketing at Washington State University. He manages more than $100,000 a month in ad spend across clients in Washington, Arizona, Florida and beyond — and builds and runs every account personally.
Arizona clients meet with Cole over Google Meet, and for larger clients and marketing packages he’ll fly out for meetings or video shoots when it makes sense.
Proof
Real numbers from real client reports
Junk removal client · 40 days
37leads
$34per lead
$1,290ad spend
19 calls + 18 forms from 233 clicks at $5.56 per click.
See the report
Landscaping client · Local Services Ads · 30 days
19phone leads
$44.42per lead
$843.91lead spend
Charged LSA leads, Sep 16–Oct 15. Shown above the organic results 96.7% of the time.
See the report
Screenshots of real client reports and messages. Client names are blurred for privacy. Results vary by market, budget and follow-up — these aren’t guarantees.
FAQ
Questions from Arizona business owners
Can a Washington-based agency really get results in Arizona?
Yes — we already do. One Arizona client brought in 27 leads in 7 days during a week-long sale and reported more than $100,000 in sales from the event. The strategy is the same everywhere; what changes is the seasonality, the service area and the competition, and we build all three into every campaign.
Is Google Ads cheaper in Phoenix than in Seattle?
For most industries, yes. Cost per click and cost per lead in Arizona are typically much lower than in the Seattle area, which means the same budget can go further. It still depends on your trade — HVAC and roofing clicks in peak season cost more than most.
Can you run ads for sale events and expos?
Yes. We build a dedicated landing page and campaign for each event, launch it ahead of the sale and track every lead. It’s exactly what we do every month for D’s Outdoor Living, an Arizona hot tub and spa retailer.
Which parts of Arizona do you serve?
Anywhere in the state — Phoenix, Scottsdale, Mesa, Chandler, Gilbert, Tempe, Peoria, Tucson and the surrounding communities. Targeting follows the areas your crews actually serve.
How do we meet?
Most clients meet with Cole over Google Meet, with regular check-ins and reporting. For larger clients and marketing packages, Cole can fly out for meetings or video ad production.
Other markets
Other areas we serve
Next step
Ready to get more booked jobs in Arizona?
Book a strategy call with Cole. We’ll look at your market, your season and what a realistic first campaign would cost.