Residential vs. commercial
Residential vs. commercial landscaping on Google Ads.
Homeowners and property managers search differently and buy differently. Run them as separate campaigns, or one will crowd out the other.
Residential vs. commercial
How we approach it
| Residential | Commercial | |
|---|---|---|
| Buyer | Homeowners | Property managers, HOAs, businesses |
| Searches | “patio installation”, “yard cleanup” | “commercial landscaping”, “HOA landscape maintenance” |
| Decision | Days to weeks | Weeks to months, often by bid |
| Value | Per project | Per contract, often recurring |
| Proof needed | Photos, reviews | Insurance, capacity, references |
How we structure it
- Separate campaigns with separate budgets
- Residential landing pages with project photos and a quote form
- Commercial landing page focused on maintenance contracts, capacity and insurance
- Business-hours scheduling for commercial
- Commercial leads tracked through to signed contracts, since they close slowly
Commercial results
From commercial leads to a signed contract
A landscaping client’s commercial campaign: leads and bids coming in, then a first multi-property contract paid yearly up front ($20K, client-reported).
Related
More for landscaping companies
- Landscaping marketing
- Google Ads for landscaping companies
- Local Services Ads for landscaping companies
- Facebook & Instagram ads for landscaping companies
- Websites for landscaping companies
- SEO for landscaping companies
- How much does Google Ads cost for landscaping companies?
- Google Ads for landscaping companies: the complete guide
- Google Ads for landscaping companies: the complete guide
Next step
Want a second opinion on your landscaping ads?
Tell us what you’re running and what you want more of. We’ll reply with what we’d change first.