Exterior painting

Google Ads for exterior painting.

Exterior jobs are the biggest tickets in residential painting — and they’re booked well before the weather turns.

Painter rolling fresh paint onto a home’s exterior siding

Exterior painting

How we approach it

Exterior painting depends on dry weather, so homeowners plan ahead. Campaigns that start several weeks before the dry season fill the calendar before competitors raise their budgets.

What works

  • Exterior campaign separate from interior
  • Budgets rising in late winter and spring
  • A landing page with full-house before-and-afters, prep work, products and warranty
  • Forms that ask about home size, stories and timing
  • Pausing or lowering spend once the season’s schedule is full

Next step

Want a second opinion on your painting ads?

Tell us what you’re running and what you want more of. We’ll reply with what we’d change first.