Google Ads for commercial painting work.

What’s different

Why commercial needs its own campaign

Commercial buyers — office managers, property managers, general contractors, facility managers — use different words, ask different questions and often need quotes, insurance certificates and references before deciding.

• Different keywords. “Office”, “commercial”, “property management”, “facility” and “contract” searches, not homeowner phrasing.
• Lower volume, higher value. Fewer searches, but one account can be worth many residential jobs over a year.
• Longer decisions. Leads may take weeks to close, so tracking qualified inquiries matters more than immediate bookings.
• Different proof. Insurance, capacity, scheduling flexibility and references from similar businesses.

How we set it up

• A separate commercial campaign with its own budget
• Exclusions so residential searches don’t leak in
• A landing page aimed at business buyers, with a quote form asking about property type, size and frequency
• Business-hours ad scheduling
• Follow-up tracking so slow-closing leads are still counted