If you’re asking which companies offer local service ads targeting your city, you have two real options: set up Google Local Services Ads yourself through Google, or have an agency set them up and manage them for your service area. For home-service businesses in Washington, Arizona, Florida and California, Altura Marketing Group sets up and manages Local Services Ads targeted to the specific cities and ZIP codes you serve, alongside regular Google search ads.
Below is how city targeting actually works with Local Services Ads, what a good manager does for your market, and the cities where Altura already runs ads.
How Local Services Ads target a city
Local Services Ads don’t use keywords. Instead, you tell Google two things:
- What you do: your service category (like HVAC, plumbing or roofing) and the specific job types you want.
- Where you work: the cities or ZIP codes in your service area.
When someone in your service area searches for a service you offer, your ad can show at the top of Google Search and in Maps. You pay only when a customer actually calls, messages or books, not for clicks. For the full mechanics, see how Local Services Ads work.
That means targeting a city is less about outbidding everyone and more about getting a few things right:
- Choosing ZIP codes carefully. Include the areas you want work in, and leave out the ones you don’t drive to. Every ZIP you add is somewhere you may pay for a lead.
- Selecting only the job types you want. Turning off unwanted job types is one of the best ways to cut bad leads.
- Reviews and responsiveness. Google ranks LSAs partly on your rating, review count and how quickly you respond, so these matter in every city.
- Accurate business details. Your name, address and hours now sync from your Google Business Profile as LSAs move into Google Ads.
Your options for getting Local Services Ads in your city
Option 1: Set them up yourself with Google
Any eligible business can sign up for Local Services Ads directly through Google. You’ll go through Google’s screening, which can include background, license and insurance checks depending on your trade and location, then choose your categories, service area and budget.
Good fit if: you have time to manage it, answer leads fast, and are comfortable adjusting budgets and settings in Google Ads, which is where LSAs are being managed as Google migrates them through 2026 and 2027.
Option 2: Have an agency manage them
An agency handles setup, screening paperwork, service-area and job-type choices, budget and bidding, and ongoing lead review. A good one also runs regular Google search ads alongside LSAs, so you show up in more places for the same searches.
Good fit if: you’d rather spend your time running jobs, or you want LSAs working together with search ads and landing pages.
Why home-service businesses choose Altura for Local Services Ads
Altura was founded by Cole Mello, a WSU marketing graduate based in Washington State. We work only with home-service contractors.
- Local market knowledge. We’re based in Washington and run ads across the Puget Sound region and beyond, so we know how demand differs between, say, Seattle and Spokane.
- LSAs and search ads together. We manage more than $100K a month in ad spend across contractor accounts, and we build LSAs and search campaigns to support each other.
- Real results. In one Local Services Ads account, $843.91 in spend produced 19 leads at $44.42 per lead.
- Help through the 2026 migration. Google is moving LSAs into Google Ads. We handle the changes to bidding, budgets and settings so your ads keep running.
- You talk to the person running your ads. No account-manager relay.
Cities where Altura runs Google Ads and Local Services Ads
We work with home-service businesses across Washington State, plus Arizona, Florida and California. In Washington, we have dedicated pages for:
- Seattle area, Bellevue, Redmond, Kirkland and Sammamish
- Tacoma, Puyallup, Federal Way and Auburn
- Kent, Renton and Burien
- Everett, Bothell and Shoreline
- Spokane and Vancouver
Don’t see your city? We still likely cover it. Ask us.
Local Services Ads by trade
LSAs work differently for each trade’s job types and lead costs. See our trade-specific pages:
- HVAC Local Services Ads
- Roofing Local Services Ads
- Junk removal Local Services Ads
- Landscaping Local Services Ads
- Cleaning Local Services Ads
- Electrical Local Services Ads
- General contractor Local Services Ads
Questions to ask before you hire anyone for LSAs
- Will the account be in my business’s name?
- How will you choose my ZIP codes and job types?
- How fast will leads reach me, and how?
- Will you run regular search ads alongside LSAs?
- How are you handling Google’s move of LSAs into Google Ads?
For a fuller checklist, see how to find a reliable service provider for ad optimization.
Frequently asked questions
Can I target just one city with Local Services Ads?
Yes. You choose your service area by city or ZIP code, so you can keep it tight to one city or spread it across several.
Can I show up in cities I don’t serve?
You should only include areas you actually work in. Leads from areas you don’t serve still cost money and hurt your responsiveness if you can’t take the job.
Do I need a Google Business Profile for Local Services Ads?
Your business details are being synced from your Google Business Profile as LSAs move into Google Ads, so a complete, accurate profile matters. Our Google Business Profile optimization page covers what to get right.
How much do Local Services Ads cost in my city?
You pay per lead, and lead prices vary by city, trade and job type. Busier markets usually cost more per lead. Contact us for an estimate for your area.
Get Local Services Ads running in your city
If you run a home-service business and want Local Services Ads targeted to the cities you serve, send us a message or call 253-579-3230.
Cole Mello is the founder of Altura Marketing Group. He studied marketing at Washington State University and manages Google Ads, Local Services Ads and Meta campaigns for local service businesses. About Altura