HVAC Google Ads Seasonal Strategy

HVAC Google Ads in Washington State is not a set-it-and-forget-it channel — because HVAC demand — and Google Ads for heating and cooling companies in particular — is not a flat, year-round constant. It spikes dramatically in summer when homeowners' AC units fail during heat events, spikes again in winter when furnaces die during cold snaps, flattens during the shoulder months, and requires completely different keyword strategies, bid adjustments, and budget allocations for each period.