How to find high intent keywords for Google Ads

Not all keywords are equal — and the difference between a high intent keyword and a low intent keyword is the difference between a homeowner who is ready to book right now and someone who is browsing the internet with no intention of spending money today. This guide walks through exactly what high intent keywords are, how to find them using Google Keyword Planner, how to identify them in search results, and the real keyword examples that drive the lowest cost per lead in Google Ads for home service contractors in Washington State.