How to build a landing page for Google Ads and Meta Ads

Sending Google Ads and Meta Ads traffic to your homepage is one of the most expensive mistakes a contractor can make — and one of the most common. A homepage is designed to introduce your whole business to someone who's never heard of you. A landing page is designed to convert one specific visitor with one specific intent into one specific action. This guide covers exactly how to build a landing page for Google Ads and Meta Ads.