Google Ads Cost Roofing Company

Roofing Google Ads cost between $80 and $200 per lead depending on campaign type — storm damage campaigns run $80–$120 CPL, planned residential shingle replacement runs $120–$180 CPL, and commercial TPO/EPDM campaigns run $140–$200 CPL. Against a $9,500+ average replacement ticket, even a $180 cost per lead delivers exceptional ROI when your estimate close rate is above 30%. This guide covers real 2026 roofing Google Ads cost benchmarks, Washington State market data, and how to compete against storm chaser contractors who flood the market after wind and hail events.