Google Ads Cost HVAC Company

The HVAC industry's blended Google Ads CPL is $104 — but that number is almost meaningless without campaign-type context. Branded campaigns cost $34 per lead. Non-branded campaigns cost $149. Performance Max costs $72. The campaign type you run determines your economics far more than your total budget does. This guide gives you every relevant number, in context, so you know exactly what you're actually paying for.