What you can do without a website
A strong Google Business Profile, reviews and referrals can keep a small business busy. Local Services Ads don’t require a website either.
What a website does that nothing else can
- Runs Google Search ads. You need a page to send clicks to.
- Ranks for specific services. Your profile can’t have a separate page for every service; your website can.
- Builds trust. Many customers check for a website before calling. No site — or an outdated one — makes some people move on.
- Belongs to you. Platforms change rules; your site stays yours.
- Shows your work. Project photos, process, warranty, licensing.
The minimum useful website
- Home page that says what you do, where, and how to contact you
- A page for each main service
- Photos of your work and reviews
- Click-to-call and a short quote form
- Fast, mobile-friendly and secure
That’s enough to support ads, SEO and referrals. You can add more over time. What a website costs.
Cole Mello is the founder of Altura Marketing Group. He studied marketing at Washington State University and manages Google Ads, Local Services Ads and Meta campaigns for local service businesses. About Altura